A poster in GOOD condition has some clear blemish/defects, such as holes, marks, stains, tears, creases, wrinkles, fading. A poster in GOOD condition may have tears or small holes that measure no larger than a quarter on the outer edges of the poster’s artwork. Pieces of the border may be torn or missing; there may be mild bleed-through in the outer area of the artwork; there may be mild fading. In other words a poster in GOOD condition will have minor blemishes around the border and into the outer edges of the artwork The major area of the artwork must be clear of any imperfections. SEE PHOTO.
Advertising materials released prior to the mid-1980’s were machine folded and mailed flat to the local movie distributors/exhibitors. One Sheets were folded horizontally in half twice, then once vertically. Inserts were normally folded in half and then in half again. Half-sheets were folded in half and then quartered. Larger sizes were folded down until they were approximately 11” x 14” in size.
Machine folds are normally very crisp and straight. Since these materials were distribute this way intentionally by the studios, collectors do not consider machine folds/fold line for pre-1980’s materials to be defects. While machine folds are generally crisp and clean, hand folds are not, and considered a defect and not acceptable. In addition, if a poster was initially machine-folded, and then another fold was added by hand, the additional fold/fold lines would be detrimental to the value of the poster.
Post-1980’s materials present another side. Most, BUT NOT ALL, materials from this time period were shipped ROLLED to the theatres. However, some materials are still shipped folded – even today. Therefore, if the poster was initially machine folded for shipping purposes, regardless of the year released, then folds/fold lines are not considered a defect.
Since movie art was designed as dispensable advertising materials, they were not handled like a “collectible.” Many were stapled, taped, written on, hung in windows, and generally, just beaten around until they were discarded. It is amazing that any survived to make it to the collector’s market. Many of the survivors bear the scars of their journey.