What is Movie Art?
Since posters and related movie art materials are used as advertising tools by major studios to lure prospective movie gowers to their particular films, they are designed specifically to get your attention and to promote the film in the greatest light. While the beauty and aesthetic value of posters vary from studio to studio, they all have one basic purpose – to promote box-office sales and to get you into their theatre.
Note: The movie posters and other advertising materials that are used by the theatres should not be confused with posters that can be purchased from stores or discount chains. The posters found in retail outlets are printed on a commercial basis in large numbers and generally should not be taken into consideration when discussing collectible movie art.